A place
that inspires
On the shores of Lake Maggiore
Located directly on the eastern shore of Lake Maggiore, Hotel de Charme Laveno combines historical meaning with modern comfort. Once home to a ceramics factory, the Pohl family has created a 4-star boutique hotel focused on tranquility, quality, and design. The hotel is part of a car-free complex, nestled within modern architecture and green spaces. Apartments designed by renowned architectural studios surround the property – with the mountains behind and uninterrupted views of the lake.
A boat trip,
an idea
Your hosts at Hotel de Charme Laveno
A boat trip, a discovery, an idea: the Pohl family came across an abandoned ceramics factory on the eastern shore of Lake Maggiore – and saw more than just the past. Today, Hotel de Charme Laveno stands in its place: a 4-star boutique hotel focused on design, peace, and quality. Surrounded by modern, apartments planned by leading architectural firms.
A place where architecture, nature, and hospitality have been reimagined.
A hotel with a story
Hotel de Charme Laveno has a fascinating history. The building once housed the famous Società Ceramica Italiana, one of Italy’s leading ceramic manufacturers. Under the artistic direction of Guido Andlovitz and designs by Gio Ponti, the factory gained international fame. Its products – from tableware to bathroom furnishings – were found on elegant cruise ships and in households across the world.
Today, the hotel combines modern comfort with this rich legacy. The entire property reflects the history of Laveno ceramics and skillfully blends traditional elements with contemporary design. Experience a unique atmosphere on Lake Maggiore where history and style come together.
Exclusive Living on Lake Maggiore
Hotel de Charme Laveno is the centerpiece of Laveno Premium Real Estate. Located directly on Lake Maggiore, this project offers sustainable architecture and exceptional comfort. Five renowned architecture studios – One Works, Archea Associati, Cino Zucchi Architetti, Peia Associati, and Langenkamp.dk architects – have developed exclusive residential concepts, while the English landscape architecture firm Gustafson & Porter designed the harmonious parkland. The car-free complex and the Parco Lungo Lago connect the various residences and form a new promenade right on the lake. www.laveno.com
The heart and soul of our house
„In true hospitality, I’ve found my calling – honest, simple, and personal. At Hotel de Charme, I live my passion: creating a place where every encounter matters.“
— Stefano Besani, Hotel Director
Our “de Charme” team
Lorenzo
Service
Massimo
Reception
Ilaria
Küche
Carmine
Chef de cuisine
Sainey
Kitchen
Benedetta
Reception
Riccardo
Kitchen
Vincenzo
Service
Alessio
Service
Laura
Service
Antonella
Yoga teacher
Renata
Reception
Gabriele
Service
Gallery & Impressions
Friends of Hotel de Charme
Quality that connects
What you’ll find here is more than just a souvenir: postcards by Gisela, wine from Peter, olive oil, almonds, and taralli from Valeria. Every product comes from people we personally know and trust. People we care about – who are as passionate about their products as we are about our hotel. We are proud to call them friends.
Discover these hand-selected items at our hotel and take a small memory home with you.
Peter Wachtler
Peter Wachtler and Peter Pohl share a passion: winemaking. Peter Wachtler has turned that passion into his profession, cultivating grapes in South Tyrol using natural methods to produce wines of the highest quality. Taste his incomparable white wine on our terrace! www.taschlerhof.com
Valeria Sulprizio
Valeria is a close friend of Magdalena Pohl. Together with her business partners, she restored an old farmhouse in Apulia called Le 4 Contrade. There, she produces excellent olive oil and taralli. The almonds she supplies are handpicked – selected one by one. www.le4contrade.com
Gisela Rodriguez
Life is full of surprises: Magdalena Pohl met Gisela Rodriguez, originally from Barcelona, in Berlin. The posters and postcards depicting Laveno, which you’ll find at the hotel, are her creations. www.instagram.com/skindeepwave/
One family, one company
More about Pohl Immobilien
Pohl Immobilien is a real estate company based in South Tyrol, specializing in high-end property developments. In addition to Hotel de Charme Laveno and Laveno Premium Real Estate, the company oversees other distinguished projects in Italy and South Tyrol.
With over 40 years of experience, Pohl Immobilien focuses on quality, innovation, and sustainability – creating living spaces that are aesthetically appealing, functional, and environmentally conscious. www.pohl-immobilien.it
Historic Homes Zafig
A special vacation retreat in South Tyrol
It began with an old farmhouse – full of history and potential. Then came the idea: create unique, stylish holiday apartments in Latsch, far from the ordinary. A place for people with an eye for beauty – for couples, families, or groups. Since 2018, Historic Homes Zafig offers three charming vacation apartments – and a heartfelt welcome. www.historic-homes.it
