Our hotel with a view of Lake Maggiore
Where you can dream again and again
With the mountain at your back and a serene stretch of freshwater in front, Hotel de Charme Laveno is set right on the shores of Lake Maggiore, offering a breathtaking view and a deep connection to the area’s history. Nestled in a beautifully restored building that once housed a renowned ceramics factory, the hotel is now a haven of natural serenity and smart-casual style.
The main facade of Hotel de Charme Laveno reflects the building's rich industrial heritage, once home to the Società Ceramica Italiana. Renowned worldwide for producing a wide range of ceramics, from decorative pieces to functional items, it gained such prominence that its dinner plates were exported overseas, gracing the dining tables of grand ocean liners.
With raw materials and skilled craftsmanship as the foundation for a remarkable business venture, a creative collaboration was formed between Guido Andlovitz, artistic director, and Giò Ponti, designer, who transformed the factory into a global icon of industrial artistry and innovation, paving the way for its success.
In perfect harmony with the history and culture of Lake Maggiore, our hotel’s design reflects the essence of the surrounding landscape. Where nature offers water, parks, and mountains, architecture embodies a love for detail, respect for history, and a pursuit for authenticity. In this context, the signature colour is Laveno blue, while the interior patterns mirror the designs of the ancient ceramics, creating a connection between past and present.